In a new series about those remarkable individuals who promote Lithuania's image abroad and build the country’s brand around the world, Anne-Marie Goussard, Lithuania’s Honorary Consul in France, talks about her work for Lithuania.
Anne-Marie Goussard, right, at an exhibition of Lithuanian maps in Paris

This is part of new series by the Lithuania Tribune which is talking to honorary consuls scattered all over the globe about their role promoting the country, about their links with Lithuania, how they build connections between their own country and Lithuania, and how they view the country from abroad.

Tell us a little about yourself.

I studied economics at Ecole Supérieure de Commerce, and specialized in sustainable development at College des Hautes Etudes du Développement Durable and security and defence at Institut des Hautes Etudes de la Défense Nationale.

I have many different lives, working for an energy company in public affairs and lobbying. I also write books about energy and geopolitics, management, the fight against totalitarianism and, of course, Lithuania.

I'm president of different associations: the coordination body France Lietuva, the French section of International Society for Human Rights; Angola Solidarity, Freedom Pictures and others.

I'm also an organist and, of course, a honorary consul of Lithuania.

Leading a group of elected officials in Ambassador François Laumonier's residence in Vilnius
Leading a group of elected officials in Ambassador François Laumonier's residence in Vilnius

What is your affiliation to Lithuania? What triggered your interest in Lithuania?

I received Lithuanian activists in 1990 during "the week of Freedom", an important meeting I used to organized every year.

After the events of January 13, 1991, I decided to drive to Lithuania not only for humanitarian help, but also to show that Western people support the fight for freedom of the Lithuanian people.

Over the years, I would come back to Lithuania to support and help on medical questions with "pharmaciens sans frontières", on energy politics, on economic, political, and tourism issues.

I became the president of the coordination France Lietuva.

How did you become an honorary consul of Lithuania?

The Lithuanian Ambassador in France Asta Skaisgirytė-Liauskienė told me: "You are a consul de facto, you will now be one de jure."

Anne-Marie Goussard with Honorary Consul in Lyon Pierre Minonzio and President Valdas Adamkus in Lithuanian Embassy in Paris
Anne-Marie Goussard with Honorary Consul in Lyon Pierre Minonzio and President Valdas Adamkus in Lithuanian Embassy in Paris

What is the difference between an honorary consul and an embassy consul?

We work together and are in charge of helping Lithuanians in difficulties in France and developing relations between our two countries.

What is the schedule of an honorary consul of Lithuania like? Is it hard work?

Every morning for more than ten years, together with Honorary Consul Pierre Minonzio and Gilles Dutertre, I send a press review in French and in English to thousands of people in the world interested in the Baltics.

This year, I will organize three group trips to Lithuania, a concert with Skaidra Jancaitė, an exhibition of Litvak artists.

I will participate in the Tourism Exhibition in Paris in order to speak about Lithuania, I respond to enquiries from journalists interested in Lithuania, families of Erasmus students about accommodation and life in Vilnius or Kaunas.

I nurture relations with the Lithuanian community and will next Saturday receive a basketball player and his family.

Anne-Marie Goussard with Balys Gajauskas and French Deputy Jean Jacques Guillet in KGB Museum
Anne-Marie Goussard with Balys Gajauskas and French Deputy Jean Jacques Guillet in KGB Museum

How do you keep informed about the main evens in Lithuania?

We make a press review and are informed by the Lithuanian Embassy.

What is your next big project as an honorary consul of Lithuania?

I am organizing a trip for 60 people interested in defence and security questions.

What is the biggest challenge you face when promoting the Lithuania brand in your country?

People know more and more about the Baltic countries, but we have to explain what is specific about Lithuania.

I don't hesitate to promote thalassotherapy or memory tourism (the KGB Museum, Grūto Parkas) and explain our long common European history.

How would you describe relationship of your country, France, with Lithuania?

Politically we have had a lot of controversy about Mistral [warship sales deal with Russia that was cancelled on the insistence of NATO allies, including Lithuania], Véolia [French company running Vilnius heating grid that is suing Lithuania over investment].

We have a surprising "poutinophilie" among people from the extreme right and the extreme left and I have to fight and explain.

What are your favourite things about Lithuania?

Nida, Mindaugas Church in Kaunas, St. Ann Church in Vilnius, šaltibarščiai [cold beetroot soup].

If you could describe Lithuania in one word, what would it be?

Authenticity.

Organizing a concert in Brienne with Skaidra Jancaite
Organizing a concert in Brienne with Skaidra Jancaite

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