aA
Giedrė Kosė's innovative business idea, an app called Anchovy that converts your words into colors, a reality. It is also a fashion and design brand that uses the app to create colourful gradients and make them into real design objects.
Lithuanian in the US creates app that turns words into fashion designs
© Fotolia nuotr.

Kosė said favourable circumstances led her to create the business.

“My husband Karolis won the Fullbright scholarship. We left to live in the United States of America. A new environment, people, experiences, the birth of our daughter naturally inspired a new start in both my career and life. I was always fascinated by interdisciplinary arts, technologies and fashion, all of which aligned neatly to create a unique blend which we call Anchovy,” she said.

The woman started her business venture motivated by a desire to convert words into colours.

“The first iteration of our app was tested by our two-year-old daughter, Juka. We liked the gradients she created so much that we decided to create a children’s clothes collection, which was presented this year in the international children’s and maternity trade show Playtime Paris.”

“We wanted to include more people in the process, which is why we created the iOS app, allowing everyone to feel like a designer and create unique coloured gradients by typing words,” the entrepreneur said.

According to Kosė, the business focuses on unique, personalised items that would make suitable gifts.

“More and more people want to be involved in the process of creating things and buying one-of-a-kind items with unique stories,” the businesswoman told.

She does note that an innovative idea doesn’t guarantee success. Business success is achieved through “earthly” means, such as the time, money and effort you invest in your business.

“When the idea doesn’t have any analogues, you must test different business scenarios yourself,” she added.

For now, Anchovy is still working on creating a user base. To achieve this, the team is using the Anchovy iOS app, Instagram, and taking part in international exhibitions and collaborations with Lithuanian and international stores.

Kosė says that, in order to start a successful business, you must be passionate about your idea, but also keep your expectations low - otherwise you might fail.

“It is extremely important to have a good team behind you and have the ability to motivate and maintain it. You must also have enough starting capital that would allow you to build your business up. Lastly, you yourself should also try to be healthy, positive and not too serious.” Kosė recommended.

Translated from Lithuanian by Aivaras Medeubetovas

|Populiariausi straipsniai ir video

Lithuanian to open embassy in Australia

The Lithuanian government decided on Wednesday to establish the country's embassy in Australia .

21 Venezuelan Lithuanians willing to move to Lithuania (2)

Lithuania's Ministry of Foreign Affairs says it's in contact with 21 Venezuelan Lithuanians...

4th Honorary Consulate opened in Australia

On 13 December, the Ambassador of Lithuania to Australia Gediminas Varvuolis opened the Honorary...

Lithuanian February 16 school in Germany picks new principle

The Lithuanian February 16 High School in Germany will be led by Rasa Weiss , board chairman of...

Nauseda vows to get back to dual citizenship issue "one way or another"

Lithuanian President Gitanas Nauseda has met with Lithuanians living in the United Kingdom and...

Top news

Vietnamese student feels happy living in Vilnius: back home I wear mask every day

Vietnamese student Tri Huynh Viet Minh from Saigon is full of curiosity. Having won a scholarship...

President proposes nine legislative initiatives for Seimas spring session

Lithuanian President Gitanas Nauseda has proposed including nine legislative initiatives into the...

Experience Lithuanian culture: Užgavėnės in Kaunas

In Lithuania, we call the holiday Užgavėnės, which can be loosely translated into ‘Before fasting...

Leader in gaming and VR platforms to undergo major expansion in Lithuania

Unity Technologies , creator of the world’s most widely used real-time development platform for...

German polymer specialist establishing microduct systems production unit in Klaipeda

REHAU , a family-owned polymer specialist with annual sales of around EUR 3.5 billion, is...

|Maža didelių žinių kaina