aA
Lithuanian IT entrepreneurs find success in Africa
© DELFI skaitytojo nuotr.

Lithuanian IT entrepreneurs are increasingly looking to Africa to grow their business and develop new products, with a range of companies from Lithuania already building a strong track record of success on the continent.

“The goal of digitising their economy in most cases is promoted by the African states themselves. The number of internet and mobile services‘ users in Africa continues to grow so the demand for diverse technological solutions grows as well. International organizations such as the United Nations, the African Development Bank and the World Bank emphasize ICT as a priority area, which means that projects with ICT components will be given more funding. All this creates a favourable environment for new businesses to get involved,” said Africa consulting and research center co-founder Eugenija Kovaliova.

There already are a number of Lithuanian companies successfully implementing decisions in African markets. Company ActiveSec was brought to Africa in 2010 by the popularity of their product – social network Eskimi popularity.

“Eskimi currently has more than 21 million users, and the largest markets are Nigeria, Ghana, Kenya, Tanzania, South Africa,” said the head of the company Vytautas Paukštys.

Paukštys said Lithuanian companies are put off by the lack of information and stereotypes from entering the African markets.

“However, it is important to see Africa not as a continent but as more than 50 different countries with more than one billion population. Each of them present totally different opportunities, risks, people and businesses. However, like any other developing region, Africa is full of opportunities,” said Paukštys.

Last year ActiveSec developed a new advertising platfrom for African countries that allows businesses to reach more than 160 million customers across the continent.

IT businesses have great potential in Africa as the IT sector rapidly develops in the continent, experts and entrepreneurs already established in Africa say.

More than four years ago the marketing and internet solutions developer ADEO WEB entered the South African market.

“When drawing up business development strategies, we try to access the markets of developed countries in Scandinavia and Western Europe, while they are already looking to the African countries. Therefore, Africa could be a double step forward for Lithuanian ICT companies, although it may be twice as difficult,” said the head of ADEO WEB Paulius Nagys.

15min.lt

|Populiariausi straipsniai ir video

Lithuania provides assistance to Belarus to fight COVID-19

On 3 June, in response to Belarus’ request for international assistance, the Government adopted a...

Foreign minister: EU's external borders unlikely to open until late June

The European Union 's external borders may remain closed until late June, Lithuanian Foreign...

3 new coronavirus cases in Lithuania

On Wednesday, 3 new COVID-19 cases were detected in Lithuania. Overall, Lithuania has already...

Lithuania gives nod to relaunch flights to 3 more countries

The government on Wednesday gave the green light for airlines to relaunch regular flights from...

CEO of Kauno Tiltai detained as part of corruption probe (1)

Aldas Rusevicius , board chairman and CEO of construction company Kauno Tiltai , was on Tuesday...

Top news

Foreign minister: EU's external borders unlikely to open until late June

The European Union 's external borders may remain closed until late June, Lithuanian Foreign...

Colombian student in Vilnius: once you go to other countries, you open a door that may be difficult to close

Colombian student Jorge Andres Agudelo Zuniga came to Vilnius in 2018 for studies via Australia. He...

Actor Gediminas Girdvainis passes away

Lithuanian theater and film actor Gediminas Girdvainis died at the age of 76 on Wednesday, the head...

3 new coronavirus cases in Lithuania

On Wednesday, 3 new COVID-19 cases were detected in Lithuania. Overall, Lithuania has already...

Lithuania gives nod to relaunch flights to 3 more countries

The government on Wednesday gave the green light for airlines to relaunch regular flights from...

|Maža didelių žinių kaina