The Brand Lithuania Unit at the Office of the Government will coordinate efforts to communicate the country's image abroad, the government said after a meeting held on Monday to discuss strategic projects.
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Government Chancellor Algirdas Stončaitis says that Lithuania still does not have a clear message to the world.

"We praise our nature and our achievements in innovation, engineering, biotechnology, and mention our public Internet speeds, but there is no common communication system in place," he said in a press release.

According to the government, Lithuania started to create its national brand back in 2006, but the work was not successful and came to a complete halt with the onset of the economic crisis in 2009.

The chancellor says that coordination by the four-strong Brand Lithuania Unit will help avoid overlapping of activities and will encourage cooperation among different authorities.

BNS
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