Vaida Baliukonienė

This year has been tough on the second-hand clothing market. With rising prices, cut-throat competition and choosy customers, it has become a tough market, especially after Lithuania adopted the euro in 2015.

Vaida Baliukonienė, the owner of a number of second-hand clothing shops in Alytus, Southern Lithuania, however, knows what it takes to survive in the business.

According to the 41-year-old entrepreneur, with the adoption of the euro much has changed. “Most people no longer buy things spontaneously, they no longer purchase garments because they may look good. They judge whether the item is necessary at the time,” Baliukonienė says, admitting that second-hand clothing has become more expensive as of late.

Despite the increasingly difficult market, she says she cannot complain about a lack of customers, being assured she know what makes clients return.

With the Alytus second-hand clothing market increasingly congested, the entrepreneur focuses on interaction with clients, helping them choose or offering exclusive articles of clothing not found in other stores.

A major role is also played by various special offers, albeit the store owner notes it is difficult to decide how much a piece of clothing should cost.


Former Estonian president shares his insights why US is behind in digital breakthrough

Colorful and always with a smile on his face. This is how many people remember a former Estonian...

Planes were too close during Marijampole incident but there was no real threat

Several planes got too close over Lithuania's southern city of Marijampole in April but there was no...

President: Lithuania is lucky to have 'worthy' candidates in runoff (1)

Lithuania is fortunate to have two "worthy" candidates competing with each other to be elected...

Presidential candidates' teams trade accusations over campaign funding

The staffs of Ingrida Simonyte and Gitanas Nauseda , the two candidates vying to be elected...

Baltic countries and US agrees on cooperation format for energy security

President Dalia Grybauskaitė together with the Presidents of Latvia and Estonia met with the U.S....