Media experts say the new Russian-language public broadcasting television channel, approved by the Estonian government last week, must win over viewers with quality programming about everyday life in Estonia.
© Shutterstock nuotr.

Vitali Belobrovtsev, a lecturer at Tallinn University, said the channel, which is planned to begin next year, has to offer viewers something they have been missing. He said the only edge it would have over competitors is that it would talk about what is happening in Estonia - with local people about local events.

Indrek Ibrus, an adviser on audiovisual media to the Estonian Ministry of Culture and a research fellow at Tallinn University, said there is currently no Russian-language channel that provides an objective look at life in Estonia. “They do not do it a way which would help the Russian-language population of Estonia. They talk about life in Russia and elsewhere in the world.”

More on news.err.ee

Leave a comment
or for anonymous commenting click here
By posting, you agree to terms
Read comments Read comments

Technical scenario for Baltic grid synchronization approved in Brussels (Updated)

The project for the synchronization of the Baltic power grids with the Continental European system...

Lithuanian transport minister calls Latvia's claims over Renge 'a stab in the back'

Lithuanian Transport Minister Rokas Masiulis says that Latvians' demand that Lietuvos...

Lithuania, Latvia holding talks on ambulance services in border areas

Lithuania and Latvia are holding talks on the provision of ambulance services in border areas.

Lithuanian military helicopters continue to help Latvia, Sweden fight wildfires

Two Mi-8 helicopters of the Lithuanian Air Force have been helping to fight wildfires in Latvia...

Latvia thanks Lithuania for help in extinguishing fires

Latvia on Wednesday thanked Lithuania for its assistance in extinguishing forest and peat fires in...