Euroleague and Lithuania's Vytautas Magnus University (VDU) on Thursday announced plans to establish a joint program of master's studies – management of sports business.
Basketball in Kaunas
© @Ray Vyšniauskas

VDU said it would be the only international program in Europe carried out in cooperation with the Euroleague.

Organized by the VDU Faculty of Economics and Management, the studies will provide students with a systematic understanding and professional know-how about all key areas of sports business and management, namely, marketing, finances, public relations and communications, law, strategy and economy.

The first students of sports business management will start their education in Separatists of 2017 and complete it in October of 2018. The program includes four weeks in the Euroleague headquarters in Bacelona (Spain), studies at VDU in Kaunas and a possibility to attend the backstage of the final four of one of the world's biggest sports events, Euroleague final four, in Belgrade (Serbia). The master's thesis will be defended in VDU.

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