Global tobacco giant Philip Morris has been slapped with a fine of 2,100 euros in Lithuania for misleading consumers in advertising its electronic smoking device IQOS.
© Shutterstock nuotr.

"In advertising IQOS, consumers were misled and information about the company's tobacco products was disseminated this way," Jurgis Kazlauskas, head of the Tobacco and Alcohol Control Division at the Lithuania's Drug, Tobacco and Alcohol Control Department, which imposed the fine, told BNS on Wednesday.

"That device is intended for the sole purpose of using tobacco products manufactured and distributed by the company in Lithuania. It is not suitable or adapted for anything else," he added.

Kęstutis Straigis, head of corporate affairs for Lithuania at Philip Morris Baltic, told BNS the company's lawyers were analyzing the authority's decision.

"We are considering appealing because we disagree with the department's conclusion. We believe that we acted in a fair manner and complied with legislation," he said.

IQOS is part of Philip Morris's 3-billion-US-dollar investment in new-generation smoking devices. It is used to heat tobacco to a temperature high enough to create vapor but not smoke. The company says that it is a novel device that differs from other electronic cigarettes that are often already subject to specific regulations.

BNS
It is prohibited to copy and republish the text of this publication without a written permission from UAB „BNS“.
Leave a comment
or for anonymous commenting click here
By posting, you agree to terms
Read comments Read comments

Pope Francis confirms Lithuanian Giedraitis as blessed

Mykolas Giedraitis, a secular Augustinian born in Lithuania in the 15th century, has been confirmed as...

Lithuania's emigration rate falls, but more people leave than arrive

Lithuania's emigration rate fell by 14.2 percent in the ten months of 2018 compared with a year ago,...

Vilnius unveils plaque to mark 100th anniversary of Lithuania's 1st government

A commemorative plaque was unveiled in Vilnius on Friday on the occasion of the 100th anniversary of...

Lithuanian town of Vandžiogala unveils monument to Jews killed in 1941

A monument to the Jews who were killed in Vandžiogala in 1941 was unveiled in the small town in the...

Lithuania's top court adjourns hearing of gay rights case hearing

Lithuania's Constitutional Court of Thursday adjourned the hearing of a case on the rights of gay...