Global tobacco giant Philip Morris has been slapped with a fine of 2,100 euros in Lithuania for misleading consumers in advertising its electronic smoking device IQOS.
© Shutterstock nuotr.

"In advertising IQOS, consumers were misled and information about the company's tobacco products was disseminated this way," Jurgis Kazlauskas, head of the Tobacco and Alcohol Control Division at the Lithuania's Drug, Tobacco and Alcohol Control Department, which imposed the fine, told BNS on Wednesday.

"That device is intended for the sole purpose of using tobacco products manufactured and distributed by the company in Lithuania. It is not suitable or adapted for anything else," he added.

Kęstutis Straigis, head of corporate affairs for Lithuania at Philip Morris Baltic, told BNS the company's lawyers were analyzing the authority's decision.

"We are considering appealing because we disagree with the department's conclusion. We believe that we acted in a fair manner and complied with legislation," he said.

IQOS is part of Philip Morris's 3-billion-US-dollar investment in new-generation smoking devices. It is used to heat tobacco to a temperature high enough to create vapor but not smoke. The company says that it is a novel device that differs from other electronic cigarettes that are often already subject to specific regulations.

BNS
It is prohibited to copy and republish the text of this publication without a written permission from UAB „BNS“.
Leave a comment
or for anonymous commenting click here
By posting, you agree to terms
Read comments Read comments

Lithuanian police wrap up probe into hacking of beauty clinic

The Lithuanian Prosecutor General's Office and police have wrapped up their investigation into the...

Seimas accepts Vaitekūnas' resignation as head of radio and TV watchdog

The Seimas accepted on Thursday the resignation of Edmundas Vaitekūnas as chairman of the...

Over 60 foreign experts to assess Lithuania's scientific research performance

An international expert assessment of Lithuania's scientific research performance is getting underway,...

Lithuania posts modest results in combatting foreign bribery, but is on right track

Lithuania has, so far, achieved modest results in combating bribery in international business...

Plane makes emergency landing in Vilnius as passenger dies

A Boeing 757 plane made an emergency landing in Vilnius on Tuesday after a male passenger died aboard...