Lithuania's, Latvia's and Estonia's tourism bodies signed an agreement on Friday to swap their marketing trademarks in order to underline friendship among the three Baltic nations. As of May, Lithuania will use the adapted Estonian logo, Estonia will promote itself with Latvia's former logo and Latvia will use the logo that used to represent Lithuania.

“This agreement highlights the friendship and cooperation among the three Baltic States in regards to the tourism sector. By collaborating with our colleagues from Latvia and Estonia, we found out that our country isn’t the only one where we discuss how the world perceives us and what image of ourselves we want to foster," said Lithuania's State Tourism Department head Jurgita Kazlauskienė.

"Latvians and Estonians have confirmed that these discussions are common in their countries, too. There are numerous people in all Baltic states who think that the tourism logos of their neighbouring countries are stronger than their own. Exchanging logos won’t just help save money that would otherwise go into designing new ones, it would also draw the attention of foreign media to the entire region.”

“Less competition, more collaboration. The three Baltic states share a number of similarities, such as ancient cities, beautiful nature, great food, abundant SPA facilities, traditional events and festivities. All of these things can be found in Lithuania, Latvia and Estonia” the head of Estonian tourism council, Tarmo Mutso, said.

According to the agreement, Lithuania acquired 10-year licence to use the Estonian tourism slogan “Lithuania. Positively surprising”. The slogan will be used in all Lithuanian marketing material, social media, international exhibitions and the public space.

Baltic states to use their mutual indistinguishability to their advantage
Leave a comment
or for anonymous commenting click here
By posting, you agree to terms
Read comments Read comments

Jurgis Didžiulis: ‘To me, yoga is an art of self-improvement’

On May 21, ‘Yoga for Everybody’, a public presentation of the International Yoga Day, took place...

Lonely Planet picks Vilnius as one of the top places in Europe to visit this summer

Lonely Planet today revealed that Vilnius have been selected by leading travel authority Lonely...

Winegrowing regions a destination for Lithuanian visitors to the Czech Republic

Thanks to a direct bus connection from Vilnius, most Lithuanian visitors to the Czech Republic can...

Jubilee of the Blossom of Hope charity event gathers celebrities, who care for women’s health

The International Women’s Association of Vilnius (IWAV) has organised the charity event Blossom...

Record number of visitors during Open House Vilnius (1)

More than 60 buildings opened their doors as part of this weekend's fourth edition of Open House...