An advertising campaign introducing the Lithuanian capital of Vilnius as "the G-Spot of Europe" does not cross the morality line but the timing of its launch should have better considered, Lithuanian Prime Minister Saulius Skvernelis says.
Vilnius G-Spot of Europe
© Organizatorių nuotr.

"I think it's a strange advertising choice but, I believe, it does not cross the line in a democratic country, of our legal regulations and, I think, also of morality norms. As to the timing, we are speaking about a very important for us visit to Lithuania, I have in mind the pope's visit. So perhaps these steps should been coordinated but that's the decision of Vilnius," Skvernelis told the national radio LRT on Tuesday.

The Lithuanian government earlier asked Vilnius authorities to postpone the launch of the advertising campaign to after the end of Pope Francis' visit.

The Catholic Church of Lithuania has also slammed the advertising campaign, saying that it will reinforce the image of Vilnius as a sex-tourism city.

Starting in London and Berlin on Thursday, the main idea of the online ad is to introduce Vilnius as an undiscovered treasure of Europe, which is so exciting to discover, the municipal business development and tourism agency Go Vilnius says.

The ad's English text reads: "Nobody knows where it is, but when you find it – it's amazing". The ad features a young couple.

According to Go Vilnius, the advertising campaign is aimed at people aged 18-35.

BNS
It is prohibited to copy and republish the text of this publication without a written permission from UAB „BNS“.
Leave a comment
or for anonymous commenting click here
By posting, you agree to terms
Read comments Read comments

Proposals to charge employers with specifying wages in job adverts received negatively

The amendments to the Labour Code proposed by the “Farmers”, where employers would have to...

Proposals on air quality: maximum odour concentration in air to be reduced

In order to improve air quality and reduce discomfort for those residing near industry, manufacturing...

Capella Baltica increasing investment in Klaipėda FEZ

Capella Baltica, a Spanish cosmetics and food industry supplier, has increased the amount of its...

How blockchain technology will change the world trade?

The field of research of World Trade Organisation chief analyst Emmanuelle Ganne is the application of...

Welcome to Vilnius workshops to support foreign talent relocating to Lithuania’s capital

This Tuesday Vilnius’ business development and tourism agency Go Vilnius at the Workland Business...