Google marketing manager: Business must understand how technology changes customer expectations
Wednesday, September 9, 2015
Marketing manager at Google Regimantas Urbanas says that internet enables direct service sharing; customers can get the necessary service from other customers. In this sense technology coerces businesses to improve, make creative decisions and communicate with their customers personally. Urbanas shared his insights on changes of customer‘s and entrepreneur’s behaviour in Vilnius Innovation Forum ‘Innovation Drift’ last week.