The Lithuanian capitals' new "the G-Spot of Europe" advertising campaign has already received over 900 foreign publications, Inga Romanovskienė, head of the municipal business development and tourism agency, Go Vilnius, says.
Vilnius G-Spot of Europe
© Organizatorių nuotr.

The fuss around this campaign has attracted global attention, she said. "Every cloud has a silver lining. Before the launch of this campaign already, to this day we had 937 publications in foreign media“, Romanovskiene said.

Vilnius on Thursday launched its controversial advertising campaign abroad, introducing the Lithuanian capital as "the G-Spot of Europe".

Starting in London and Berlin, the main idea of the online ad is to introduce Vilnius as an undiscovered treasure of Europe, which is so exciting to discover, the municipal business development and tourism agency, Go Vilnius, says.

The ad's English text reads: "Nobody knows where it is, but when you find it – it's amazing". The ad features a young girl clutching a "map" sheet in the place where Vilnius should be.

Banners ad and video will direct users to a special website where visitors will be invited to learn about Vilnius by playing a game. People will be asked to answer several questions and then will be provided with a personalized map of places in Vilnius that are worth visiting.

The Lithuanian government earlier asked Vilnius authorities to postpone the launch of the advertising campaign to after the end of Pope Francis' visit.

The Catholic Church of Lithuania has also slammed the advertising campaign, saying that it will reinforce the image of Vilnius as a sex-tourism city.

Go Vilnius says it wanted to use a pun and metaphor to introduce Vilnius as a city inducing pleasure upon arrival here, and does not consider the advertising campaign vulgar.

BNS
It is prohibited to copy and republish the text of this publication without a written permission from UAB „BNS“.
Įvertink šį straipnį
Norėdami tobulėti, suteikiame jums galimybę įvertinti skaitomą DELFI turinį.
  • 1
  • 2
  • 3
  • 4
  • 5
(0 žmonių įvertino)
0
Leave a comment
or for anonymous commenting click here
By posting, you agree to terms
Read comments Read comments

Lithuanians love sushi – last year they bought twice as much as a year before that

As foreign cuisine grows more popular in Lithuania, some of those dishes are becoming an irreplaceable...

Tallinn and Helsinki are joining together. When Vilnius and Kaunas will follow?

The distance between Tallinn and Helsinki is the same as from Vilnius to Kaunas. Estonians and Finns...

Kaunas FEZ launches an innovative service: forklift sharing point

At the beginning of March, innovative forklift-sharing service will be launched in the territory of...

Internet entrepreneurs misleading the authorities

The State Tax Inspectorate (hereinafter referred to as the STI) hereby informs that the operational...

Threat to Lithuanian business: shortage of qualified workforce

More than one third of Lithuanian entrepreneurs are not only exposed to the shortage of qualified...