Cinema attendance and advertising volumes in Lithuania grew last year compared with 2016, with the total number of commercials screened at the country's movie theaters up by 34.2 percent to 581,000 commercials, the business daily Verslo Žinios reported on Tuesday, citing data from the market research company Kantar TNS.
© Shutterstock

"We forecast that the cinema advertising market will expand by 5-8 percent this year," it quoted CinemaAds Director Mantvidas Žalėnas as saying.

"With Lithuanian film production growing in volume and quality, moviegoer numbers are likely to increase as well," he said.

The Lithuanian cinema advertising market grew by a moderate 8.2 percent in 2016 compared with 2015.

BNS
It is prohibited to copy and republish the text of this publication without a written permission from UAB „BNS“.
Leave a comment
or for anonymous commenting click here
By posting, you agree to terms
Read comments Read comments

New global sales trends have not bypassed Lithuania: “Pigu.lt” has announced two-week sale festival

Traditionally, November is a very busy month for global trade sector as everybody looks forward to new...

Higher oil prices boost inflation

Annual inflation accelerated to 2.9% in October compared to 2.4% in September. On a monthly basis...

Railsbank opens new office in Lithuania

Railsbank, a leading UK-based open-banking and RegTech platform, has opened a new office in Vilnius,...

Reduced Klaipėda seaport charges for container ships to boost the development of shipping

In order to create more favorable conditions for container ships, entering the Klaipėda seaport, the...

A digital creative agency has come up with the idea of how to attract more tourists to Vilnius

The Gediminas Castle, the Hill of Three Crosses and Užupis are probably the most popular tourist...