Cinema attendance and advertising volumes in Lithuania grew last year compared with 2016, with the total number of commercials screened at the country's movie theaters up by 34.2 percent to 581,000 commercials, the business daily Verslo Žinios reported on Tuesday, citing data from the market research company Kantar TNS.
© Shutterstock

"We forecast that the cinema advertising market will expand by 5-8 percent this year," it quoted CinemaAds Director Mantvidas Žalėnas as saying.

"With Lithuanian film production growing in volume and quality, moviegoer numbers are likely to increase as well," he said.

The Lithuanian cinema advertising market grew by a moderate 8.2 percent in 2016 compared with 2015.

BNS
It is prohibited to copy and republish the text of this publication without a written permission from UAB „BNS“.
Įvertink šį straipnį
Norėdami tobulėti, suteikiame jums galimybę įvertinti skaitomą DELFI turinį.
  • 1
  • 2
  • 3
  • 4
  • 5
(0 žmonių įvertino)
0
Leave a comment
or for anonymous commenting click here
By posting, you agree to terms
Read comments Read comments

Alternative lending in Baltics is taking market share from traditional banks and credit unions

In the ever-growing European alternative finance market, Lithuania - together with other Baltic...

Global supplier to mobility industry to open shared service centre in Lithuania

Dana Incorporated, a world leader in highly engineered solutions for improving the efficiency,...

Lithuanian organizations join forces to manage fintech risks

Nine Lithuanian entities agreed on Monday to cooperate in managing risks in the financial technology...

Clearer visions of the future in the strategic plans of the SOEs

An evaluation carried out by the Governance Coordination Centre , an institution promoting the good...

Earthport receives European Payment Institution license in Lithuania

The Lithuanian subsidiary of London-based cross-border payments facilitator Earthport (AIM: EPO) –...