The Danish Chamber of Commerce this year again is organising Innovation Conference INNO’15 on 21 May, at Litexpo. This year, the conference is dedicated to developing business model innovation. The keyonote speaker will be Julia Isdale, vice president of Carlsberg Group responsible for global innovations.
Julia Isdale

The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. According to statistics, beer consumption is decreasing in Europe, therefore, the company puts much focus on innovation in order to win customers, stay in the market and be its leader. This task was entrusted to Julia Isdale, who is coming to INNO’15 to tell us about her innovation strategy and how it transformed a traditional brewery business into a successful and ever-developing company.

Julia joined Carlsberg back in 2008, as a commercial vice president for Eastern Europe, including Russia, the biggest market in the Carlsberg Group. She was responsible for 3000+ employees in the region across all key commercial functions and was covering key commercial functions for marketing, innovation, sales and channel marketing. Later, in 2012, Julia was appointed vice president for global innovation and continues to lead Carlsberg’s strategic innovation growth platforms. Today she is responsible for innovation agenda for top 6 global brands, 500+ local power brands and developing a new brand for new market opportunities.

"Innovation is the lifeblood of many fast moving consumer goods (FMCG) companies. Even though the beer industry generally tends to be more traditional, it’s increasingly important for us to be innovative and bring ideas to the market to maintain consumer loyalty and attract new consumers,” states Julia.

Leave a comment
or for anonymous commenting click here
By posting, you agree to terms
Read comments Read comments

Israeli cloud services integrator chooses Vilnius for European base

TeraSky, a leading Israeli cloud solutions integrator, has just announced the opening of its European...

The popular French fashion brand „Gémo“ enters the Baltic States: first store in Lithuania – in 2019

The popular French fashion brand „Gémo“ entered the Baltic States - the first regional store was...

International investors discover Šiauliai

In recent years, Lithuania has seen a large influx of foreign investors. Whereas Vilnius and Kaunas...

Hungary may consider buying gas from Lithuania - president

Hungarian President Janos Ader said on Tuesday that his country might consider buying liquefied gas...

New global sales trends have not bypassed Lithuania: “Pigu.lt” has announced two-week sale festival

Traditionally, November is a very busy month for global trade sector as everybody looks forward to new...