Based on data provided by social and media research company TNS LT, in January-May 2014 compared with the same period in 2013, total advertising volume in Lithuania increased by 6.2 percent. This year outdoor, cinema, radio and television advertising increased the most.
© Advertising

“In January-May of this year, mobile service providers were most active in advertising, their advertising increased by 328 percent. Increases were also observed in gross volume of advertising of loan and leasing services (127 percent), medications for headaches, analgesic (108 percent).

During the recent months total advertising gross budget was also supplemented by 2 percent of political presidential and European Parliament election campaign,” says Giedrė Juronienė, Head of Advertising Monitoring at TNS LT.

In January-May 2014 compared to the same period in 2013, television advertising rose by 7.5 percent, radio advertising increased by 11 percent, cinema advertising rose by 11.7 percent, outdoor advertising went up by 31.3 percent. Meanwhile, press advertising fell by 4.1 percent and internet advertising decreased by 9 percent,

Be raštiško ELTA sutikimo šios naujienos tekstą kopijuoti draudžiama.
Leave a comment
or for anonymous commenting click here
By posting, you agree to terms
Read comments Read comments

Lithuania's budget gets EUR 4 mln of "nobody's money" after FNTT probes

4 million euros, officially recognized as having no owner, have been transferred to the state budget...

Lithuanian govt hopes papal visit will encourage religious tourism

Lithuania's government hopes the upcoming papal visit will encourage religious tourism in the country...

Lithuania ahead of Latvia, Poland, but behind Estonia on social progress index

The social environment in Lithuania is better than in Latvia and Poland, but worse than in Estonia,...

PM to invite European retailers to invest in Lithuania

Lithuanian Prime Minister Saulius Skvernelis says he plans to invite 12 European major retail chains...

Akmenė awaiting ground-shaking investment

Lithuania's northern district of Akmenė barely lags behind other cities in Šiauliai County in terms...