Based on data provided by social and media research company TNS LT, in January-May 2014 compared with the same period in 2013, total advertising volume in Lithuania increased by 6.2 percent. This year outdoor, cinema, radio and television advertising increased the most.
Advertising
© Advertising

“In January-May of this year, mobile service providers were most active in advertising, their advertising increased by 328 percent. Increases were also observed in gross volume of advertising of loan and leasing services (127 percent), medications for headaches, analgesic (108 percent).

During the recent months total advertising gross budget was also supplemented by 2 percent of political presidential and European Parliament election campaign,” says Giedrė Juronienė, Head of Advertising Monitoring at TNS LT.

In January-May 2014 compared to the same period in 2013, television advertising rose by 7.5 percent, radio advertising increased by 11 percent, cinema advertising rose by 11.7 percent, outdoor advertising went up by 31.3 percent. Meanwhile, press advertising fell by 4.1 percent and internet advertising decreased by 9 percent,

Be raštiško ELTA sutikimo šios naujienos tekstą kopijuoti draudžiama.
Leave a comment
or for anonymous commenting click here
By posting, you agree to terms
Read comments Read comments

New specialized fintech bank setting up in Lithuania

On Friday European Merchant UAB was granted the license issued by ECB, European Central Bank through...

Lithuanian start-ups attracted EUR 70 million in investments in 2018, further breakthrough will be determined by environment improvement

In 2018, the Lithuanian startup community achieved the record-breaking results, i.e. attracted EUR 70...

Vitas Vasiliauskas: the matter of income inequality will become only more acute next year

The cabinet’s tax and public sector policy is not contributing to resolving income inequality...

CityBee is set to join European car-sharing leaders with a 110 mln EUR investment in major fleet upgrade

CityBee Solutions, which operates car-sharing services in Lithuania and Poland, today announced an...

A new money transfer startup goes to market donating its income for social campaign

Due to the growing financial awareness of the people, alternative money transfer platforms are coming...