aA
Lidl's advertising campaign in Lithuania has not prevented Arvydas Sabonis, president of the Lithuanian Basketball Federation, from getting accreditation for the Rio 2016 Olympic Games.
Arvydas Sabonis
Arvydas Sabonis
© DELFI (R. Achmedovo nuotr.)

There was some doubt about the Lithuanian basketball legend's accreditation because of a ban on using the name and image of athletes, coaches or officials participating in the Olympic Games for advertising purposes during the Olympic Games. The so-called Rule 40 blackout period began nine days before the opening ceremony.

Lidl, which is not an Olympic sponsor and and is a competitor to the retail chain Maxima, a sponsor of the Lithuanian National Olympic Committee (LNOC), did not suspend its advertising campaign which features Sabonis.

Lawyers explained that the Olympic Charter rules do not apply to Sabonis.

"Arvydas Sabonis is not going to the Rio Olympics as a competitor, team official or other team personnel in the sense of Rule 40(3) of the Olympic Charter and, therefore, this rule does not apply to him," Lidl Lietuva said in its response to the LNOC.

Daina Gudzinavičiūtė, head of the LNOC, told BNS that the International Olympic Committee (IOC) agrees with these arguments and has given its approval for the accreditation of Sabonis, who is currently in South America together with Lithuania's national basketball team.

Without such accreditation, Sabonis would have to pay to enter the games and would have restricted access to athletes, she explained.

BNS
It is prohibited to copy and republish the text of this publication without a written permission from UAB „BNS“.
|Populiariausi straipsniai ir video

The Roop gets place in final in next year Eurovision selection

Lithuania will hold a national Eurovision selection next year, and this year's winner The Roop, a...

Sociologist Audronė Telešienė: stay connected and choose reliable information sources

After the World Health Organization (WTO) declared the COVID-19 virus outbreak a pandemic,...

New research suggests climate change could reduce lifespan among hundreds of species

Researchers from Queen’s University Belfast and Tel Aviv University in Israel have carried out one...

Hundreds of fans ask for refund of tickets to Zalgiris' Euroleague game

Several hundred basketball fans have asked for refunds of their tickets to the upcoming Friday game...

Vilnius is 7th most accessible city in Europe

Vilnius came in 7th place beating many other European tourist hotspots.

Top news

"Take my kids": children from social risk families, elderly suffer from quarantine

Children from social risk families and elderly people have become even more vulnerable during the...

Scientists: coronavirus may claim around 200 lives in Lithuania

The novel coronavirus may claim around 200 lives in Lithuania and the strain on hospitals is likely...

696 confirmed COVID-19 cases in Lithuania

On Friday, 3rd April, there were 696 confirmed novel coronavirus cases in Lithuania.

276 medics are isolation in Lithuania

There are over 270 medics in coronavirus isolation in Lithuania, the country's government said on...

Two flights from Minsk to Vilnius to take place on upcoming weekend

Two flights from Minsk to Vilnius will take place under exceptional conditions over the upcoming...

|Maža didelių žinių kaina