aA
Lithuanian basketball legend Arvydas Sabonis, who is the president of the Lithuanian Basketball Federation, has been the face of the launch of German retail chain Lidl in the country - but that may prove a problem ahead of the Olympic Games.
Lidl may have to suspend Sabonis ad campaign over Olympic charter

The Lithuanian National Olympic Committee has turned to the International Olympic Committee, asking whether Sabonis' involvement in Lidl's advertising campaign does not violate the Olympic charter.

Rule 40 of the charter states that images of Olympic athletes, coaches and other official participants cannot be used to promote companies that are not partners of the Olympics during the games.

The ban starts nine days before the opening, that is on July 27, and ends three days after the event, August 24.

Sabonis is going to Rio de Janeiro as an official member of the Lithuanian Olympic delegation, while Lidl is not a sponsor of the games.

As a result, the chain may have to suspend its promotional campaign with Sabonis during the Olympics.

"We have discussed the issue with the president of the Lithuanian Basketball Federation and have asked the International Olympic Committee for its position. Once we have their written response, we will know if Lidl advertising campaign is subject to the restrictions in the Rule 40 of the Olympic charter," said Daina Gudzinevičiūtė, president of the Lithuanian Olympic Committee.

Kaunas invites to celebrate Day of the Republic of India

The holiday is linked with the adoption of India 's constitution on 26 January 1950, visit.kaunas.lt...

First plantarium to be open in Lithuania

Plantarium welcomes those interested in domestic plants and their positive impact on health, as well...

Traditional run in Vilnius to honor 1991 crackdown victims

Vilnius is hosting on Saturday a traditional run to pay tribute to the victims of the Soviet army...

Most powerful passports: Lithuania ranked 10th (1)

As we enter the new decade, Asian countries have firmly established their lead on the Henley Passport...

Siauliai region creates app for tourists (1)

Lithuania's northern region of Siauliai has created an app for tourists , Siauliai Tourism...

Top news

Skvernelis urges to refrain from attempts to reinterpret WWII consequences

Lithuanian Prime Minister Saulius Skvernelis has urged to refrain from attempts to reinterpret the...

Minister calls for better protection of EU citizens from political prosecution

Lithuanian Justice Minister Elvinas Jankevicius has called on the European Union to improve its...

Debates started to get a grip on environmental polluters

The of Lithuanian Seimas during its extraordinary session on Thursday started deliberating a package...

Poderys leaves ruling political group in Seimas

Lithuanian MP Virgilijus Poderys has left the ruling Lithuanian Farmers and Greens Union 's...

Kaunas invites to celebrate Day of the Republic of India

The holiday is linked with the adoption of India 's constitution on 26 January 1950, visit.kaunas.lt...