aA
The European Commission has fined Sanrio €6.2 million for banning traders from selling licensed merchandise to other countries within the EEA. This restriction concerned products featuring Hello Kitty or other characters owned by Sanrio, the European Commission states in a press release.
Hello Kitty
Hello Kitty
© Shutterstock

Licensed merchandising products are extremely varied (e.g. mugs, bags, bedsheets, stationery, toys) but all carry one or more logos or images protected by intellectual property rights (IPRs), such as trademarks or copyright. Through a licensing agreement, one party (a licensor) allows another party (a licensee) to use one or more of its IPRs in a certain product. Licensors typically grant non-exclusive licenses to increase the number of merchandising products in the market and their territorial coverage.

Sanrio Company, Ltd. is a Japanese company that designs, licenses, produces and sells products featuring Hello Kitty, an anthropomorphic cat girl also known by her full name Kitty White, and other popular characters such as My Melody, Little Twin Stars, Keroppi or Chococat. Through its subsidiary Mister Men Limited, Sanrio also holds the intellectual property rights to the “Mr. Men” and “Little Miss” series of animated characters.

In June 2017, the Commission opened three separate antitrust investigations to ascertain whether certain licensing and distribution practices of Nike, Sanrio, and Universal Studios illegally restricted traders from selling licensed merchandise cross-border and online within the EU Single Market.

In March 2019, the Commission fined Nike €12.5 million for preventing traders from selling licensed merchandise to other countries within the EEA. The investigation against Universal Studios is on-going.

DELFI EN
It is forbidden to copy the text of this publication without a written permission from DELFI.
|Populiariausi straipsniai ir video

Sapoka: country's economy is withstanding pandemic challenges very well

Lithuania's economy is coping very well with challenges induced by the coronavirus crisis, and the...

Zalatorius steps down as head of Lithuania's banking association

Mantas Zalatorius , suspected of corruption, is stepping down as head of the Association of...

Coronavirus-triggered economic crisis less severe than in 2009

Lithuania's gross domestic product contracted by 3.7 percent in the second quarter of 2020 from a...

Kucinskas is under investigation in Lithuania as well

Vidmantas Kucinskas , the founder of the Arvi business group who has been recently detained in...

Sources: Game Insight hit by Chinese hackers (2)

Game Insight , a Lithuanian developer and publisher of free-to-play mobile games and social-network...

Top news

Lithuania to register all air and sea travelers as of Monday

As of Monday, all travelers arriving in Lithuania from abroad by air or sea will have to register...

Belarus moves Lithuanian kindergarten in Astravyets district to new premises

Amid tensions over the Astravyets nuclear power plant, Belarus has moved the Lithuanian...

23 new coronavirus cases

On Thursday 23 new COVID-19 cases were confirmed in Lithuania. Overall, it adds to 219 confirmed...

Veryga: Poland 'very likely' to be added to coronavirus blacklist

Lithuania will decide on Friday if to impose a mandatory 14-day self-isolation period for arrivals...

Nauseda calls on Health minister to cut short his vacation (1)

Lithuanian President Gitanas Nauseda has called on the country's Health Minister Aurelijus Veryga to...

|Maža didelių žinių kaina