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FCR Media, the leading Digital Media Agency controlled by the Baltic private equity fund BaltCap, expands its operations to Uruguay. Through the acquisition of controlling stake of Volt Directories S.A. Ltd. in Uruguay, FCR Media Group enters its 1st market in Latin America and adds the 12th market to its diversified portfolio of geographies. This is the first investment in Latin America by FCR Media, which offers integrated media solutions for digital campaigns of SMEs.
Uruguay
Uruguay
© Shutterstock nuotr.

Established in 1983, Volt Directories currently operates in publishing, digital marketing and mobile app businesses. The company specializes in the production and commercialization of advertising and printing of Uruguay Telephone Directories. The acquisition of Volt Directories by FCR Media makes perfect business sense given FCR Media’s expertise in helping businesses be present and highly visible across all digital media channels.

“The acquisition of Volt Directories in Uruguay by FCR Media means only one thing – FCR Media became a global Digital Media Agency. FCR Media is now even more diversified not only in its products but also geographical presence. Furthermore, there are substantial synergies to be extracted from the acquisition in the fields of digital marketing and advertising. This will help FCR Media enter the Uruguayan market as a strong player, offering extremely high visibility to the clients in all media channels, as well as target growth opportunities in the entire Latin America,” said the CEO of FCR Media, Jon Martinsen.

After closing the deal, FCR Media will operate in 12 markets: Ireland, Sweden, the Czech Republic, Slovakia, Lithuania, Estonia, Latvia, Romania, Russia, Hungary, Croatia and Uruguay. In 2014, the Group generated the revenue of EUR 64.4 million and EBITDA of EUR 2.4 million. FCR Media is fully controlled by BaltCap.

BaltCap is the leading private equity fund in the Baltic States. BaltCap invests in the companies with a strong growth potential and actively supports the management teams and companies with a vision to grow in the Baltic States and beyond. Since its inception in 1995, BaltCap has invested in approximately 60 companies.

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