Nordic Business Report produces rankings of influential people in the business sphere. „In 2011 we ranked the greatest business thinkers in Finland, and in 2012 - in the whole Nordics. This year we decided to rank the younger generation – the people who really show us the trends of future. The scope was also upgraded significantly. We ended up having whole North Europe covered in this 30 under 30 ranking: Finland, Sweden, Norway, Iceland, Denmark, Estonia, Latvia, Lithuania and Russia”, says Hans-Peter Siefen, founder and CEO of Nordic Business Forum.