Creators of Lithuania's Real is Beautiful slogan launch free online photo database
Friday, May 26, 2017
Following a scandal over the use of stock photos of other countries in the Real is Beautiful campaign to promote Lithuania, the creators of the tourism slogan have launched an initiative to create a database of photos taken in Lithuania.
Lithuania has secured its positions in China as an attractive tourist destination. The advertising campaign conducted by the State Department of Tourism in the greatest Chinese travel platform CTRIP and the most popular social networks WeChat and Weibo has resulted in an increase in the sales of trips to Lithuania even by 169 per cent!
Tourists spend more nights in Lithuania than in Latvia or Estonia. According to EUROSTAT, the official statistical office of the European Union, in 2016 the number of overnight stays of tourists (local as well as foreign) who stayed in Lithuanian accommodation establishments, including rural tourism, was the largest in the Baltic states and comprised 7 million, while in Estonia and Latvia this number amounted to 6.2 million and 4.4 million respectively, the State Department of Tourism reported in a press release.
Representatives of the Lithuanian tourism business lack information about airlines' plans to fly passengers during the summer reconstruction of the Vilnius airport, which is expected to pull down the number of travelers in Lithuania by 40 percent and lead to higher prices of trips.